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Project Director / Company Principal (QPMR)
cmaddern@marketsolutions.com.au
Qualifications: Bachelor of Arts (with Honours
in Linguistics) degree from LaTrobe University and a Masters of
Business Administration obtained from Monash University. Qualified
Practising Market Researcher (QPMR).
Career History: Christine began her career in market research at Reark Research in 1986 following a brief period as Tutor in Linguistics at La Trobe University (Victoria). Christine founded Market Solutions in February 1993 and is the company's principal.
Experience: Involvement in all facets of market and social research projects. Christine has vast experience in project design and development across all methodologies. She is a key focus group moderator and executive interviewer for qualitative research. For quantitative research Christine is instrumental in sampling decisions, questionnaire development, interpretation and presentation of results.
Specialist Areas: Design, management and reporting of both qualitative and quantitative studies. Particular skills include questionnaire development, data interpretation and modelling, strategy development and provision of actionable recommendations. Christine has involvement in all projects conducted by Market Solutions as consultant and mentor for project managers.
Personal Attributes: Christine's vision for Market Solutions has eventuated in close working relationships with a core group of loyal clients. Christine continues to provide guidance and influence in all aspects of Market Solutions' activities including the drive for continuing quality and innovation in data collection methods and reporting styles. Christine encourages a relaxed and familiar work environment at Market Solutions that extends to client relationships.
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