Market Solutions will discuss with you the most effective and efficient means of collecting information. The approach we use depends on respondent type, timing, depth of information required and the need for stimulus material etc.

The techniques we offer:

Quantitative Research

  • Computer Assisted Telephone Interviewing (CATI)
  • Intercept/ face to face interviewing
  • Self completion surveys (mailed and drop off)
  • Email/ Online surveys

The analytical tools we use include:

  • Cross-tabulations
  • Regression Analysis
  • Correlation Analysis
  • Factor Analysis
  • Cluster Analysis
  • Discriminant Analysis
  • Perceptual Mapping

Qualitative Research

  • Focus group discussions
  • In depth interviews
  • In depth website review sessions
  • Mystery shopping

The analytical tools we use include:

  • Projective Techniques
  • Profiling
  • Brand association
  • Laddering