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Anna Lethborg
Qualifications: Bachelor of Arts degree (majoring in Sociology and Philosophy) from the University of Tasmania. Qualified Practicing Market Researcher (QPMR). Career History: Anna has over 10 years’ experience in the market research industry. While studying she worked as a market research interviewer with Tasmanian company Enterprise Marketing and Research Services (EMRS). Upon completing her degree she commenced full time work as a researcher with EMRS. Anna progressed to being EMRS’ Senior Research Manager before moving to Melbourne and working with ORIMA Research for one year. She commenced work with Market Solutions early in 2009. Experience: Anna is an experienced project manager with knowledge of both qualitative and quantitative research methodologies. She has extensive experience using computer-assisted telephone interviewing (CATI), online, mystery shopping, omnibus, focus group and face-to-face research methodologies. Over the years she has managed projects for clients in a number of industries, specialising in government, utilities, tourism and hospitality, retail, finance, insurance and gaming. Anna is experienced in all aspects of research, including: research program design, questionnaire design, sampling, data management, fieldwork management, conducting in-depth and executive interviews, focus group moderation, and the analysis, reporting and presentation of research findings. Specialist Areas: Anna specialises in the design and management of client, stakeholder and staff surveys and mystery shopping programmes. She is highly accomplished in the presentation of research findings. Personal Attributes: Anna’s responsibility for completing concurrent projects across a range of industries has given her invaluable experience in meeting research objectives and adhering to strict deadlines. Anna is considerate of the clients’ needs at all stages of the research process.
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