We hope you all enjoyed the festive season and are getting back to work feeling rested and ready for the year ahead. At Market Solutions we have hit the ground running with a new mystery observer project being developed for Metro Trains and a large scale evaluation project getting underway for the Victorian Responsible Gambling Foundation. We would also like to introduce a new staff member, Belinda Tsao, who will be focused on business development. All in all 2017 is shaping up to be a big one at Market Solutions!
It’s not like you wake up one day and say “I want to be a market and social reseacher”!
In fact most people fall into the industry, but they will typically be the type of people who show signs of being a sticky beak who wants to hear all the lastest gossip (qualitative researcher) or a data nerd who relishes in reams of numbers (quantitative researcher) – or both!!
Either way, our day to day work is all about unlocking the secrets held within the information we collect from surveys, focus groups, online forums, observations etc. Sometimes it’s like trying to find a needle in a haystack but that’s what we do best.
We love research, and because of this, our clients don’t have to (love research that is)! Yes we are the nerds of the marketing world – but at least we own it.
Want to know more…? email@example.com
Market Solutions is once again conducting the annual survey of public weather users for the Bureau of Meteorology. We are talking to people all over Australia including a specific focus on farmers and coastal users about their usage of weather information.
Our interviewers love to work on this project because in Australia, everyone likes to talk about the weather!
For more information contact us on 03 9472 8400 or firstname.lastname@example.org
This research project, conducted by the Social Research Group, was designed to answer the following key research questions: 1) Do loyalty programs result in increased EGM gambling? 2) Do loyalty programs result in increased risk of problem gambling? 3) Do loyalty programs induce visits to an EGM venue? 4) Do loyalty programs affect gamblers’ control? 5) Do loyalty programs reward “loyalty” or create “incentive” ? 6) Which loyalty programs most encourage gambling activities/higher levels of spending/time spent gambling? 7) Is there a greater connection between these “high success” programs and gambling risk level? DOWNLOAD REPORT
For more information contact Christine Maddern – 03 9372 8400 or email@example.com
Why isn’t there more collaboration between market researchers and academics on applied social research projects?
Dr Nina Van Dyke, director of our Social Research Division, proposes that market researchers know how to run projects, design data collection instruments, collect data, write clear, actionable reports, and possess a broad understanding of quantitative and qualitative methodologies. Academics have extensive knowledge about particular fields of research and a detailed understanding of analytical approaches specific to that field. Combined, they seem like the ideal set of skills for conducting applied social research. So why isn’t there more collaboration in Australia between market researchers and academics? To read about Nina’s thoughts on the barriers to collaboration and possible ways to overcome these, be sure to download her article here…
DOWNLOAD NINA’S RESEARCH NEWS ARTICLE
We are excited to announce that Dr Nina Van Dyke will be delivering a presentation at the upcoming 2016 AAPOR annual conference in Austin, Texas.
Her paper “What Do You Mean I’m Drunk?! Development and testing of a conceptual framework for asking about intoxication” discusses a mixed methods approach whereby findings from the qualitative component are used to develop a new approach to asking about alcohol intoxication in surveys.
If you would like more information about the work we do at the Social Research Group please contact Nina firstname.lastname@example.org
The Social Research Group is a division of Market Solutions Pty. Ltd.
The Local Government Research Group was a proud sponsor of lunch at the LGPro Conference recently.
We thank everyone who entered our competition and the lucky winner was very happy to receive a bottle of Moet and Chandon!
We also handed out free USBs that contain a short credentials.
If you would like an LGRG USB just contact us via email@example.com and we would be hapy to send one out to you.
we love research…and we love our local communities
Our Christmas break up day involved a murder mystery “Santa Sleighing”. There was an array of shady characters such as Shona Stuff, Jock Elf, Candy Scuggs and Kay Mart along with the usual suspects Mary Christmas, Frosty and Rudolph!
We had a terrific time – thanks to The Murder Company!
We hope you all enjoyed the festive season and look forward to a successful 2016.
It’s going to be a busy start to the 2016 year!
Our people are out interviewing at various Victorian parks and piers for Parks Victoria over the next month. Lots of lovely people providing their feedback!
Merry Xmas and Happy New Year from all of us at Market Solutions, the Social Research Group and the Local Government Research Group.
Our offices will be closed from 23 December 2015 and will re-open on Monday 4 January 2016.
If you have any urgent requests during this time please email Christine Maddern – firstname.lastname@example.org
We love research…and we love Xmas!!