In fact most people fall into the industry, but they will typically be the type of people who show signs of being a sticky beak who wants to hear all the lastest gossip (qualitative researcher) or a data nerd who relishes in reams of numbers (quantitative researcher) – or both!!
Either way, our day to day work is all about unlocking the secrets held within the information we collect from surveys, focus groups, online forums, observations etc. Sometimes it’s like trying to find a needle in a haystack but that’s what we do best.
We love research, and because of this, our clients don’t have to (love research that is)! Yes we are the nerds of the marketing world – but at least we own it.
Want to know more…? firstname.lastname@example.org