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Research News Article

nina articleWhy isn’t there more collaboration between market researchers and academics on applied social research projects?

Dr Nina Van Dyke, director of our Social Research Division, proposes that market researchers know how to run projects, design data collection instruments, collect data, write clear, actionable reports, and possess a broad understanding of quantitative and qualitative methodologies.  Academics have extensive knowledge about particular fields of research and a detailed understanding of analytical approaches specific to that field.  Combined, they seem like the ideal set of skills for conducting applied social research.  So why isn’t there more collaboration in Australia between market researchers and academics?  To read about Nina’s thoughts on the barriers to collaboration and possible ways to overcome these, be sure to download her article here…


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