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New gambling report launched

Loyalty gamblingThis research project, conducted by the Social Research Group, was designed to answer the following key research questions: 1) Do loyalty programs result in increased EGM gambling? 2) Do loyalty programs result in increased risk of problem gambling? 3) Do loyalty programs induce visits to an EGM venue? 4) Do loyalty programs affect gamblers’ control? 5) Do loyalty programs reward “loyalty” or create “incentive” ? 6) Which loyalty programs most encourage gambling activities/higher levels of spending/time spent gambling? 7) Is there a greater connection between these “high success” programs and gambling risk level?  DOWNLOAD REPORT


For more information contact Christine Maddern – 03 9372 8400 or cmaddern@marketsolutions.com.au



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