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Investigation of Water Access in Specific Settings

Water as the preferred alternative

Water as the preferred alternative

VicHealth is developing a social marketing campaign to encourage a greater consumption of water by all Victorians in preference to sugar sweetened beverages (SSBs). Tap water is the preferred choice given its oral health benefits, its low cost and the environmental imperative of discouraging overconsumption of packaged products.

In addition, this campaign will align with the community initiative of rolling out drinking fountains and water refill stations across Melbourne.

VicHealth has commissioned The Social Research Group (SRG), a divison of Market Solutions, to conduct research that aims to assess the supply of and access to drinking water in key City of Melbourne locations – so we will be out and about in the world’s most liveable city this Spring conducting intercept interviews and observing water usage at outdoor and indoor lesiure facilities.