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Gambling Research – The Role of Loyalty Programs

art-353-tandberg-300x0There is concern that loyalty programs provide an inducement to individuals to play EGMs more often and for longer periods of time than would otherwise be the case and to potentially reduce a gambler’s capacity to maintain control over their gambling behaviour.  The Social Research Group (a division of Market Solutions) has recently commenced a large scale national study that aims to provide Government with a better understanding of the role of loyalty programs in gambling.  The research is being conducted for Gambling Research Australia.