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Vic Health – Alcohol Cultural Change Project


VicHealth has been tasked with enacting an alcohol change program that aims to reduce the widespread acceptability of intoxication among young people in Victoria.  The program’s effectiveness will be assessed through an overarching measure:  the shift in the acceptability of drunkenness among 16 to 29 year olds in Victoria over time.  The Social Research Group (as a division of Market Solutions) has been commissioned to conduct research that will identify and assess indicators of alcohol culture that can be measured over time among young Victorians.